A century ago, 1914, in Torsang, Sweden, a forester’s son named Wiktor Haglöf designed and assembled a backpack for local workers. From that humble start in a farmhand’s cabin, the company he founded has become one of the largest suppliers of outdoor clothing, hardware and footwear in the Nordic region, Europe and Asia, and a member of the ASICS® family since 2010. We believe in our products. At the very heart of Haglöfs are our designers, outdoor enthusiasts and former professionals themselves, who develop concepts based on the needs of real users today and tomorrow. Every seam and zipper, every strap and material receives careful consideration. The result is a strong product, built on technology and experience, ready to face a host of challenges. Haglöfs’ products reflect our core business concept, to be a responsible brand, meeting modern demands for users who invest in an active outdoor lifestyle. We believe that quality is something to be developed, and we strive to reach new heights, offering products with a high degree of functionality, good design and value. Our vision is to be a leader in the world markets, not only in the technical outdoor area, but also in sustainability. Our values are – Curios – Reliable – Proud!