Paulig Group

Trade Activation Manager (vikariat)

At Paulig, we are united by our purpose – For a life full of flavour. We are a family-owned, international enterprise in the food industry; founded in 1876 and noted for our high-quality products in key sectors such as Coffee, Foods, Spices and Snacks. Our portfolio includes strong brands such as Paulig, Santa Maria, Risenta, Gold&Green and Poco Loco. The group has about 2,100 employees in 13 countries.

We are now seeking a Trade Activation Manager to help Paulig/Santa Maria further build the future of food. You will be based in Stockholm (Solna), Sweden and report to the Head of Marketing of Marketing Retail North-Western Europe and be part of a great team of marketeers in Sweden, Norway and Denmark.

This is a fixed term employment (employed by Paulig) between 2nd of June 2025 – 17th of April 2026.  

You will play a vital role in the Swedish organization, securing a solid plan and execution of trade marketing activations in order to grow Santa Maria’s market position. You will have a close collaboration with the Marketing & Commercial team and will be the key point of contact for the sales force.

 

What you will do

•      Overall responsible for planning and execution of local trade marketing activities.

•      Secures excellence in 360 execution for new launches, relaunches, campaigns and activations with focus on trade.

•      Act as business partner for Commercial director and Sales Manager and contribute to joint business plans by top customers.

•      Putting shopper insights into practice to develop customer cooperation and sales in store with shopper messaging.

•      Key counterpart towards sales force and KAMs

•      Develop sales folders for sell-in to trade, development and shipment of POS material.

•      Support KAMs with trade marketing material.

•      Follow up budgets, trade marketing activation objectives and takes action to improve ROI.

 

What is expected of you:

You would be a great fit if your background and experience would look similar to this

·      At least 3-5 years’ experience in a marketing role, preferably from Trade Marketing.

·      FMCG business background in sales and/or marketing with experience from Swedish grocery channel is preferred.

·      Result- and solution oriented.

·      Strong presentation skills and enjoy presenting in small and wider forums

·      Self-driven and a team player. Strong collaboration. You are the one that make things happen.